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Mary L. Brady, Ph. D
Our Other Websites African Heritage Arts & History African Heritage Bible Supplement Jeffersonian Notes, Nouns & Verbs |
Target markets are a process of historic marketing analysis. African heritage producers of any product or service must have achievable market outlets to be successful. As China, Korea, India, Israel and many other nations have experienced, their own publicly funded scholars/universities in collaboration with foreign institutions must perform and provide this analysis to help foster enterprise initiatives including foreign capital investments. The reasons are obvious, very few, only large and wealthy firms, could have the human and financial resources to do overseas market research; and such cannot be executed via foreign service and trade diplomats as many African nations have attempted to do with little success.
Marketing research is a pivotal part of the marketing process. By referring to studies of prospective buyers’ needs, wants, and tastes, providers of goods and services can tailor their marketing programs. The results of marketing studies suggest to sellers not only what they should sell or provide but also where to offer particular goods and services, how to advertise them, and how to set prices. Capabilities Example: http://www.allied-media.com/index.html The past 700 years (17 generations) have made clear that Africa for the Africans cannot exist without both a production and consumption akin to that found in developed urbanized societies. Urbanization is a pre-requisite to industrialization just as surely as agricultural development leads to urbanization. Sizeable African heritage populations already exist, though by comparison some 90 percent of Africans live in very rural and near primitive conditions, ... with many of them dependent upon humanitarian assistance from abroad. Africa has to build upon what it has, which is a function of Afro-Centric economists able to research and profess short-term, mid-term and long-term assessments of possibilities and probabilities, ...dependent upon education and enlightenment of the populations generated by mostly ignorant mothers who must become a priority uplift. The below tables (See menu below for African heritage market concentrations of 100,000 or more consumers) are consumer market centers that might possibly become (via enterprises and indoctrination) cash-flow sources of financial resources for African economic development initiatives for multiple generations up from slavery, colonialism and neo-colonialism. To be realistic, scholars have to factor in all contributing causes to past failures including slave raiders, traders and modern day decadent attitudes and behaviors by young men and women of African heritage who can make progress and/or long-term success impossible. The great powers cannot rescue Africa from the dilemma of bad attitudes and behaviors among millions of youth in Africa and the Diaspora.
The British Empire, established over the course of three centuries, began in the late 16th century with chartered commercial ventures in sugar and tobacco plantations, slave trading, and missionary activities in North America and the Caribbean Islands. During the late 19th and early 20th centuries, the British Empire reached the height of its power, ruling over large parts of Africa, Asia, and North America.
By 1914 most countries in Africa existed as European colonies. Only Ethiopia and Liberia were independent. Afro-Centric economic scholars have the burden of rationalizing economic factors needed for development, not the least of which are urbanized population concentrations that served as markets for past colonial rulers and modern producers and distributors of goods and services. (See Economic Studies below for discussion)
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